DIGITAL TRANSFORMATION + MARKETING

We accompany brands in the constant transformations that take place in the technological field and thus choose the most relevant and accurate methodologies.
We help to understand the audience of each brand, how and through which channels to reach them and achieve the objectives set.
 
We understand content as the expression with the greatest capacity to transform the perception of the public. We generate and manage emotive and practical contents for each segment of the brand's public or "buyer persona".
 
WE HELP DEFINE AND DEVELOP
THE "BUYER PERSONA"
 
The success of your program depends more on the knowledge of your audience and to segment them accordingly. The analysis of the data that we are able to obtain and its correct interpretation must subordinate the processes.
 
Demographic information
Location.
Age.
Income.
Job title. More relevant for B2B companies.
 
Psychographic information
Goals.
Problems.
Hobbies and interests.
Priorities
 
We take advantage of this information to create one or more complete ideal consumer profiles and place it at the center of the digital marketing strategy
 
 
We identify the objectives and digital marketing tools
We evaluate existing digital marketing channels and content
 
Own means.
Means obtained
Payment methods.
 
We generate and plan the contents
 
Title
Format
objective
Promotional channels
Motive
Priority level
 
Put everything in motion
* The most accurate possible definition of the profile of the buyer people

* Identification of one or more specific marketing objectives

* Spreadsheet with your owned, earned, and paid media

* Audit of your owned, earned, and paid media

* Plan for creating own content