05 / SUPPORT
Every channel.
One inbox.
Email, web chat, WhatsApp and Telegram arrive in a single inbox, so the team answers every runner from one place.
OUR WORK / SPORTS TECH
Runtag.
Your race photo, before you catch your breath.
A platform for city races and trail runs: AI finds every runner in the photos, and runners buy them just minutes after crossing the finish line.
THE PROJECT
Thousands of runners.
Millions of photos.
Runtag is a white-label platform for race photography. Photographers upload the photos, AI tags every runner by bib and face, and runners find, buy and download their photos minutes after the finish — on a portal with the brand of the photo company or the race.
Mueva designed and built the product, logo included: the AI engine, the runner portal, the organiser panel, the photographer tools, support and the website.
01 / HOW IT WORKS
Upload. Tag.
Sell.
Three steps from the finish line to the runner’s phone. Photographers upload from the browser or the desktop uploader, the AI does the tagging, and runners buy in their own currency.
02 / AI RECOGNITION
Bibs and faces,
found automatically.
Our own vision engine reads bib numbers and recognises faces, then resolves each runner across the whole event, not photo by photo — so a runner with a hidden bib still gets their photos.
Runners search with their bib or a selfie, without signing up.
Bib reading.
Face recognition.
One identity per runner across the event.
Search by bib or selfie.
03 / RUNNER PORTAL
Your race,
your shop.
Each client gets its own portal with its logo, colours and domain. Runners pay with local payment methods in their own currency, share a cart with their group, download everything in one go and keep buying long after race day.
White label: your brand, your domain.
Local payments and currencies.
Group cart and instant download.
Six languages.
04 / ORGANISER PANEL
Every event,
in real time.
Sales by currency, the conversion funnel and visits by source for every event. Prices, packs, presales and coupons, photographer invitations, team roles and campaigns by email and WhatsApp — all from one panel.
Demo event data.
Every channel.
06 / AI ASSISTANTS
Run the event
by chat.
An assistant on Telegram and a connector for Claude, ChatGPT and Gemini let the team check sales or change prices just by asking.
07 / SCALE
Built for
race-day peaks.
The platform flies when everyone wants their photo at the same time.
- 23.6M+ race photos processed.
- 140K+ orders delivered.
- 836 events in 5 countries.
- 1M+ photos uploaded in a single day.
08 / SOCIAL & MOTION
A brand
that moves.
Logo, website and the videos that sell Runtag on social media: product demos, numbers and short spots for photographers and organisers.
Have a product in mind?
From the first sketch to a platform in production: tell us what you want to build.