OUR WORK / FOOTBALL
Copa Argentina.
Every club. One passion.
Brand identity and trophy, website, app, a live match centre and the Fanáticos de la Copa game for the competition that brings Argentine football together.
THE CHALLENGE
One tournament.
A nation of stories.
Copa Argentina brings together clubs from every division of Argentine football. Relaunched and rebranded, it needed a digital presence that reflects that reach and makes the competition easy to follow.
Mueva designed the brand and the cup, built the official website and app on Qiü One, the match centre that runs every game live, and Fanáticos de la Copa, a game that brings fans closer to the competition.
01 / OFFICIAL WEBSITE
The competition.
Easy to follow.
The official website puts schedules, results and news within easy reach, with a focus on speed, clarity and straightforward access to the information fans need.
02 / BRAND & TROPHY
National reach.
A brand and a cup.
A clean, dynamic brand identity reflecting the competition’s passion, national reach and inclusive spirit.
We also designed the cup itself: the trophy every club in the country plays for.
03 / FAN APP
Match day.
Wherever you are.
The Copa Argentina app gives fans real-time updates, notifications and access to key content from anywhere.
A mobile companion to the competition, keeping supporters connected beyond the website.
04 / MATCH CENTRE
Every match.
Live, from one place.
The website and app are managed from Qiü One: news, results, newsletters and push notifications.
When a match starts, the team runs it live from the match centre: goals, cards and substitutions as they happen, plus clips from the live stream created in seconds and shared on social media.
05 / FANÁTICOS DE LA COPA
More than fans.
Players too.
To engage fans and get to know them better, we created Fanáticos de la Copa, a game on the web and the app.
Fans register, play trivia, predict match results and take part in video contests, then exchange their points for exclusive prizes, like official club shirts.
06 / SOCIAL & MOTION
Every match day.
Made to move.
Match posters become short animations for social media: ticket sales, venues and the Supercopa, in vertical for Reels and Stories and in landscape for the web and big screens.
Each piece is built in layers, so the next match only needs new crests, a date and a venue.
Planning your next season?
Whether you need a new website, a better race centre, a media platform or a complete digital ecosystem, we'd love to hear what you're working on.